Jeff McBride, a three time award winner at the International Grand Prix of Magic in Monte Carlo, is widely recognized as a foremost innovator and most exciting performer in contemporary magic. Naming him "Vegas' Best" Magician several years ago, the Las Vegas Review Journal wrote: "Light years ahead of the pack.. McBride is easily the most exciting and mesmerizing magician I've seen in years."

Jeff began performing magic at the age of eight, and by the time he was sixteen was opening for the Fania Allstars on tour in Japan. He found himself fascinated by popular Japanese Kabuki theatre, which he immediately incorporated into his act, already filled with masks and martial arts overtones. On completing high school, the young magician moved into New York City and studied at the American Mime School while working full time in the Flosso Hornman magic shop. He was soon performing at New York clubs, including the popular Club Versailles, where he was discovered by super agent Billy Barnes, then manager to Tennessee Williams and Raquel Welch. Barnes immediately signed the talented young artist, and moved him up to work as opening act for such superstars as Tina Turner, Tom Jones and Diana Ross for their sold-out concerts and Las Vegas appearances. McBride eventually became a headliner at the Las Vegas Hilton's "Moulin Rouge" revue at the age of 25.

McBride's signature fusion of mask, myth, drama and illusion reflects his lifelong study of magic's multi-cultural roots. His first full-evening exploration of these themes, Mask, Myth & Magic, won acclaim Off-Broadway and on national tour, as well as at arts festivals in Barcelona (for the 1992 Olympics), London, Hong Kong, and Taiwan. He has been profiled in Elle Magazine, Town & Country, The New York Times, Harpers and dozens of other publications worldwide.

For several years, McBride headlined at Caesars Magical Empire in Las Vegas, where he was voted critics' choice as Best Magician in Las Vegas. His magic has been featured on every major television network: "World's Greatest Magicians" on NBC, burned alive on ABC's "Champions of Magic," heavily featured on PBS's "The Art of Magic" and TLC's "Mysteries of Magic" - and even "Gone where no magician had gone before" as a special guest star on "Star Trek - Deep Space Nine."

In addition to his work as a performer, McBride is a much sought-after lecturer and workshop leader for such diverse groups as The Smithsonian, The Disney Institute, MacDonald's 'Hamburger U,' the International Brotherhood of Magicians, the Omega Institute and others. He combines dynamic performance magic with deep insights into what makes magic work, it's fascination and many uses - not only on stage but in business and personal life as well.